Raw identity and print design for one of Copenhagen’s first fitness pioneers.
BodyFactory, founded by entrepreneur Claus Meyer, was among the earliest fitness centers in Copenhagen, set in an industrial space on Øster Farimagsgade. To reflect the physicality and edge of the brand, the logo was hand-drawn with ink and repro techniques, and posters were screen-printed and wheat-pasted in the city.
The result was a bold visual identity rooted in analog craft. The campaign increased membership by 300% in just two weeks.
Role: AD / Designer
